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The Sales Machine

Earn Commission by Helping Businesses Create Real Social Impact

The Crystal Kingdom and Sales Machine Affiliate Programme gives you the opportunity to introduce or sell partnership packages that combine CSR, business development, referral generation, and measurable social impact.

These packages are designed for businesses of all sizes, from micro SMEs to large corporate organisations. Each package supports the distribution of emotional wellbeing and mental health packs to children and families, while giving the business access to Sales Machine Membership and, on higher tiers, a structured Business Development Programme.

As an affiliate, you can earn commission by introducing or closing businesses into the programme, while helping them make a genuine difference.

What You Are Promoting

This is not just a donation package.

You are promoting a partnership model that gives businesses two clear benefits:

A meaningful CSR and ESG impact story through Crystal Kingdom Social Enterprise CIC

Practical business growth support through the Sales Machine Membership and Business Development Programme

That means the offer is easier to position than a standard charitable contribution. Businesses are not only supporting children and families, they are also receiving tools, systems, support, and development that can help them grow.

How The Partnership Model Works

Every business that signs up helps fund emotional wellbeing and mental health packs for children and families.

Every business also receives Sales Machine Membership, which gives them tools and systems to generate warm referrals and maximise word-of-mouth opportunities.

Larger businesses also receive access to the Business Development Programme, which includes deeper support with sales, pricing, offers, growth blockers, pipeline systems, and revenue consistency.

This gives affiliates a strong, value-led offer to present to businesses.

What Businesses Receive

Sales Machine Membership

Included in all tiers.

Businesses receive:

  • Ready-made tools, scripts, and tracking systems
  • Techniques to generate warm referrals from existing networks
  • Simple systems to maximise word-of-mouth opportunities
  • Proven methods to convert their Crystal Kingdom partnership into business growth
  • Group support and periodic updates
  • Partnership branding and co-marketing opportunities

Business Development Programme

Included from Option 4 upwards.

Businesses receive:

  • One-to-one partnership over 6 or 12 months
  • Growth blocker identification and removal
  • Offer and pricing refinement
  • Sales process optimisation
  • System building for consistent revenue generation
  • Word-of-mouth and pipeline techniques
  • Team training for corporate tiers
  • Leadership support for corporate tiers

The Social Impact

Every package funds the distribution of packs that support mental health, emotional wellbeing, resilience, and early intervention.

These packs provide:

  • Early-intervention tools for families
  • Resources for schools and communities
  • Support for emotional literacy
  • Preventative mental health support
  • Measurable outcomes and impact stories

The business receives regular impact updates, while the children, families, schools, and communities receive meaningful support.

Affiliate Commission Structure

Affiliate commissions are split between two roles.

Closer Commission

The closer is the affiliate who completes the sale with the business.

Typical commission: 10%

Introducer Commission

The introducer is the affiliate who makes the initial introduction.

Typical commission: 10%

Commission percentages may vary slightly across tiers to make sure pack funding, service delivery costs, and market competitiveness remain balanced.

Package Options You Can Sell

Micro and SME Packages

Option 1: Ultra-Micro Supporter

Business Investment:
£50 per month
£600 per year

Impact:
6 packs per year supporting 6 children and families

Includes:

  • Sales Machine Membership
  • Light support with periodic updates and impact stories
  • Simple suggestions for sharing impact with customers

Typical Affiliate Opportunity:
This is a simple entry-level package for sole traders, micro businesses, and smaller local companies that want to support the mission without a large monthly commitment.

Option 2: Micro SME

Business Investment:
£100 per month
£1,200 per year

Impact:
12 packs per year supporting 12 children and families

Includes:

  • Sales Machine Membership
  • Group support for weaving impact into marketing and communications
  • Guidance on using the partnership for reputational value

Typical Affiliate Opportunity:
A good fit for small businesses that care about reputation, community, and customer trust.

Option 3: Smaller SME

Business Investment:
£250 per month
£3,000 per year

Impact:
30 packs per year supporting 30 children and families

Includes:

  • Sales Machine Membership
  • Enhanced group support
  • Resources for brand positioning, recruitment, and customer loyalty
  • Occasional sessions on impact storytelling

Typical Affiliate Opportunity:
Best suited for growing businesses that want to use their impact story to strengthen brand positioning, recruitment, loyalty, and local visibility.

Large SME Business Development Package

Option 4: Large SME Growth

Business Investment:
£1,000 per month
£12,000 per year

Impact:
120 packs supporting 120 children and families

Includes:

  • Sales Machine Membership
  • Business Development Programme
  • Growth blocker identification and removal
  • Offer and pricing refinement
  • Sales process optimisation
  • Systems building for consistent revenue

Typical Affiliate Opportunity:
A strong option for established SMEs that want practical growth support alongside a meaningful CSR partnership.

Corporate CSR Packages

Option 5: Corporate Partnership, 250 Packs

Business Investment:
£25,000 per year

Impact:
250 packs supporting 250 children and families

Includes:

  • Corporate-scale Sales Machine access
  • Business Development Programme
  • Teams and regional scalability
  • Training for sales and business development teams
  • Leadership support
  • Measurable social outcomes for ESG reporting

Option 6: Corporate Partnership, 500 Packs

Business Investment:
£50,000 per year

Impact:
500 packs supporting 500 children and families

Includes:

  • Corporate-scale Sales Machine access
  • Business Development Programme
  • Extended programme duration
  • Multi-team implementation support
  • Comprehensive training and leadership development

Option 7: Corporate Partnership, 1,000 Packs

Business Investment:
£100,000 per year

Impact:
1,000 packs supporting 1,000 children and families

Includes:

  • Corporate-scale Sales Machine access
  • Business Development Programme
  • National-scale implementation capability
  • Cross-regional team support
  • Executive leadership coaching
  • Powerful ESG and CSR metrics

Option 8: Corporate Partnership, 2,500 Packs

Business Investment:
£250,000 per year

Impact:
2,500 packs supporting 2,500 children and families

Includes:

  • Corporate-scale Sales Machine access
  • Business Development Programme
  • Enterprise-level implementation
  • Multi-site and multi-regional deployment
  • Comprehensive organisational transformation support
  • A central pillar for corporate ESG strategy

Option 9: Corporate Partnership, 5,000 Packs

Business Investment:
£500,000 per year

Impact:
5,000 packs supporting 5,000 children and families

Includes:

  • Corporate-scale Sales Machine access
  • Business Development Programme
  • Flagship partnership status
  • National-scale transformation programme
  • Executive-level strategic partnership
  • Comprehensive impact measurement and reporting

Why This Is a Strong Offer for Affiliates

This programme gives affiliates a powerful offer because it speaks to both purpose and performance.

Businesses get a genuine social impact partnership.

They also receive practical business development support.

They can use the impact story in their marketing, recruitment, customer communication, stakeholder reporting, and ESG activity.

The packages suit a wide range of businesses, from local SMEs to national corporate partners.

The larger packages create significant commission opportunities.

Most importantly, the offer is built around something meaningful. Every sale helps fund emotional wellbeing and mental health support for children and families.

Who To Introduce This To

Good potential partners include:

  • SMEs that want to improve their reputation and community involvement
  • Business owners who value referrals and word-of-mouth growth
  • Companies looking for a meaningful CSR initiative
  • Larger organisations with ESG and social value targets
  • Sales-led businesses that want better referral systems
  • Local businesses that want to show visible community support
  • Corporate teams looking for staff engagement and purpose-led initiatives

Key Talking Points For Affiliates

When speaking to businesses, the key message is simple:

This is a partnership that helps your business grow while funding emotional wellbeing support for children and families.

You can position the programme around:

  • CSR and social impact
  • Mental health and emotional wellbeing
  • Support for schools, children, and families
  • Word-of-mouth and referral generation
  • Business development and sales support
  • Reputation and customer loyalty
  • ESG reporting and measurable outcomes
  • Community contribution

How Payment Works

Options 1 to 4 can be set up through ongoing monthly direct debit or standing order.

Options 4 to 9 can be paid through staged payments across the contract period.

Corporate packages can be paid annually or through staged payments by agreement.

Custom payment schedules are available for larger partnerships.

Contracts renew annually by mutual agreement.

How To Get Started As An Affiliate

To begin, you will be given clear information on the packages, who they are suitable for, and how to introduce them to businesses.

Depending on your role, you may either introduce businesses into the programme or take them through the full sales process.

Once a business signs up, the relevant commission structure is applied based on whether you acted as the introducer, closer, or both.

Become An Affiliate Partner

If you want to earn commission while helping businesses create measurable social impact, the Crystal Kingdom and Sales Machine Affiliate Programme gives you a clear, meaningful offer to take to market.

For affiliate and partnership enquiries, please contact:

Paul Nicholls
07541 050028

Crystal Kingdom Social Enterprise CIC
Registered Address: 7 High Street, Shoeburyness